HIGH prices of beer and other beverages has been a challenge to breweries in general because they reduce the number of customers who turn to other cheaper drinks, the Tanzania Breweries Group Managing Director, Roberto Jarrin has disclosed.
He was briefing journalists in Dar es Salaam recently about TBL’s business trend for the past five years. He said although the company has been doing well, its business has been often affected by rising taxation rates which in turn forced the company to raise beer prices.
TBL is listed in Dar es Salaam Stock Exchange (DSE) since 1998 whereas the company’s share price has grown from 550/- to 14,500/- which reflects a 1,500 increase in just 16 years.
He called upon for the Government to lower taxation rates on the products to make them affordable to most Tanzanians.
Currently in Tanzania 95 percent live with less than 5,000 US Dollars per day. Such situation leads to low consumption of beer in the country.
“In developing countries like South Africa, drinks like beer are cheap and even a low income person can afford, but here high prices make people think it is a luxurious drink and as a result they end up drinking ‘gongo” which is not only illegal, but also unhealthy,” he said.
According to a report titled; The tasks of TBL and its contribution to Tanzania, the company has invested about 466bn/-over the past five years—making its breweries situated in Arusha, Mbeya, Dar es Salaam and Mwanza being the best SABMiller breweries in Africa.
“Mbeya brewery was built on an open field in Iyunga area in 2009 and within a record time of only eleven months it was commissioned in 2010,” it says.
TBL Group Services Manager, Renatus Nyanda said as a manufacturer of alcoholic and non-alcoholic beverages, the company has been in the forefront in providing education and information on responsible consumption of its products and emphasizing on legal drinking age.